Terms of service

Last Updated: 09 July 2026

Welcome to Image Fashionway! The terms "we", "us" and "our" refer to Image Fashionway. Image Fashionway operates this store and website, including all related information, content, features, tools, products and services in order to provide you, the customer, with a curated shopping experience (the "Services"). Image Fashionway is powered by Shopify, which enables us to provide the Services to you.

The below terms and conditions, together with any policies referenced herein (these "Terms of Service" or "Terms") describe your rights and responsibilities when you use the Services.

Please read these Terms of Service carefully, as they include important information about your legal rights and cover areas such as warranty disclaimers and limitations of liability.

By visiting, interacting with or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy [LINK]. If you do not agree to these Terms of Service or Privacy Policy, you should not use or access our Services.

1. Eligibility

You must be at least 18 years old to place an order on the Website. If you are under 18, you may use the Website only with the involvement and supervision of a parent or legal guardian.

You agree to provide accurate, current, and complete information when using the Website or placing an order.

2. User Accounts

If you create an account on the Website, you are responsible for:

  • Providing accurate and up-to-date account information.

  • Keeping your login credentials confidential.

  • Restricting access to your account.

  • Informing us promptly if you suspect unauthorized access to your account.

You must not create an account using false information, impersonate another person, or share your account with others.

We may suspend, restrict, or terminate an account where we reasonably believe there is fraud, misuse, a security risk, or a violation of these Terms.

2.1 Account Closure

You may request the closure of your account by contacting our customer support. We may retain certain account information and transaction records where required to comply with applicable law, resolve disputes, enforce our agreements, prevent fraud, or protect our legitimate business interests. We reserve the right to suspend, restrict, or terminate accounts that violate these Terms or where we reasonably believe there is fraud, misuse, unauthorized activity, or a security risk.

3. Product Information and Availability

We make reasonable efforts to display product descriptions, prices, images, sizes, and availability accurately. However:

  • Product images are for illustrative purposes.

  • Actual colours may vary slightly because of device display settings, lighting, photography, and manufacturing variations.

  • Product measurements may have minor variations.

  • Customers should review the available size chart before placing an order.

  • Product availability may change without notice.

  • We may correct errors in product descriptions, pricing, availability, or other information at any time.

We reserve the right to limit the quantity of any product offered for sale.

4. Pricing, Offers, and Discounts

All prices are displayed in Indian Rupees (INR), unless stated otherwise.

Prices, offers, discounts, coupons, and promotional terms may be changed, withdrawn, or corrected at any time, subject to applicable law.

Unless expressly stated otherwise:

  • Only one offer, coupon, discount, or promotional benefit may be used per order.

  • Offers cannot be combined with other offers, coupons, or discounts.

  • Offers may apply only to selected products, categories, payment methods, users, or time periods.

  • Discounts do not apply to delivery charges, taxes, or excluded products unless specifically stated.

  • We may cancel, refuse, or modify an order if there is an obvious pricing, promotional, inventory, technical, or system error, including errors resulting from website issues, coupon misconfigurations, inventory synchronization failures, or other unintended system inaccuracies, subject to applicable law.

4.1 Pricing Errors

While we make reasonable efforts to ensure that product information, prices, offers, discounts, and promotional details are accurate, errors may occasionally occur due to technical issues, system failures, or human error. We reserve the right to correct such errors, modify or withdraw affected offers, or cancel orders placed using incorrect pricing or promotional information, subject to applicable law. Where payment has already been received for a cancelled order, the applicable refund will be processed in accordance with our Return and Refund Policy.

5. Orders and Order Acceptance

When you place an order, you are making an offer to purchase the selected products.

An order confirmation, payment confirmation, or order-status update does not by itself mean that we have accepted your order. An order is accepted when the product is dispatched or when we otherwise confirm acceptance.

We may refuse, cancel, or limit an order for reasonable reasons, including:

  • Product unavailability

  • Incorrect price, discount, product, or technical error

  • Suspected fraud or unauthorized payment

  • Incomplete, incorrect, or unverifiable customer information

  • Violation of these Terms

  • Repeated failed-delivery or refusal-to-accept orders

  • Legal or regulatory requirements


If we cancel an order after payment has been successfully received, we will process the applicable refund in accordance with our Return and Refund Policy and applicable law.

5.1 Fraud Prevention

To protect our customers and our business, we may review, verify, or decline orders that appear suspicious, fraudulent, or unauthorized. We may request additional information or identity verification before processing certain orders. We reserve the right to refuse, cancel, or limit any order where we reasonably believe there has been fraud, misuse of payment methods, abuse of promotional offers, or any violation of these Terms.


6. Payments

We may offer payment methods such as UPI, debit cards, credit cards, net banking, wallets, Cash on Delivery, or other methods displayed during checkout.

Online payments are processed by third-party payment service providers. We do not store complete card details, CVV, UPI PINs, or net-banking credentials.

You are responsible for ensuring that the payment details you provide are accurate and that you are authorized to use the selected payment method.

For Cash on Delivery orders, we may contact you to verify the order before dispatch. We may limit or decline Cash on Delivery for certain locations, products, order values, customers, or situations involving repeated failed deliveries.

6.1 Digital Communications and Notifications

By creating an account, placing an order, or otherwise using the Website, you agree to receive communications from Image Fashionway through email, SMS, WhatsApp, phone calls, or other electronic means regarding your account, orders, payments, deliveries, returns, refunds, security, customer support, and other service-related matters.

We may also send promotional offers, newsletters, and marketing communications where permitted by applicable law and subject to your communication preferences. You may opt out of promotional communications at any time by following the unsubscribe or opt-out instructions provided in those communications or by contacting us.

You are responsible for keeping your contact information accurate and up to date. We are not responsible for any delay or failure in delivering communications resulting from incorrect or outdated contact information provided by you.

7. Shipping and Delivery

Shipping availability, delivery charges, estimated delivery timelines, and serviceable locations will be displayed on the Website or communicated during checkout.

Delivery timelines are estimates and are not guaranteed. Delays may occur because of courier operations, weather, public holidays, strikes, incorrect address details, remote-area delivery limitations, or events beyond our reasonable control.

You are responsible for providing an accurate delivery address, phone number, and other required information. We are not responsible for failed delivery, delay, or additional charges resulting from incorrect, incomplete, or unavailable delivery information provided by you.

Ownership and risk of loss or damage to the products pass to you upon successful delivery of the order to the delivery address provided by you or upon delivery in accordance with the courier partner's proof-of-delivery procedures, subject to applicable law.

7.1 Force Majeure

We shall not be liable for any delay or failure to perform our obligations under these Terms where such delay or failure results from events beyond our reasonable control, including natural disasters, floods, fires, earthquakes, pandemics, epidemics, government actions, strikes, labour disputes, transportation disruptions, internet or telecommunications failures, cyber incidents, power outages, or other unforeseen events. We will make reasonable efforts to resume normal operations as soon as reasonably practicable.

8. Cancellations, Returns, Exchanges, and Refunds

You may request cancellation of an order only before it has been dispatched. Once an order has been dispatched, cancellation may not be possible; you may instead request a return after delivery, subject to our Return, Exchange & Refund Policy.

All cancellations, returns, exchanges, and refunds are governed by our Return, Exchange & Refund Policy, which forms part of these Terms.

Please review the Return and Refund Policy before placing an order. The policy explains return eligibility, return windows, product-condition requirements, non-returnable items, exchange availability, refund methods, refund timelines, and return-shipping responsibilities.

Nothing in these Terms limits any consumer rights that cannot be excluded under applicable law.

9. Acceptable Use

You must use the Website only for lawful purposes and in accordance with these Terms.

You must not:

  • Use the Website for unlawful, fraudulent, deceptive, or harmful purposes.

  • Place fake, fraudulent, or unauthorized orders.

  • Misuse coupons, offers, referral benefits, refunds, returns, or promotions.

  • Attempt to access accounts, systems, servers, data, or payment systems without authorization.

  • Interfere with the security, functionality, checkout process, or operation of the Website.

  • Use bots, scrapers, automated tools, or similar methods to access, copy, monitor, or collect information from the Website without our written permission.

  • Upload, transmit, or introduce viruses, malware, or harmful code.

  • Copy, reproduce, modify, distribute, sell, or exploit Website content without our prior written permission.

  • Impersonate another person or provide false information.

  • Post or submit content that is illegal, abusive, defamatory, misleading, obscene, infringing, or harmful.

10. Privacy Policy

All personal information we collect through the Services is subject to our Privacy Policy, which can be viewed here [LINK], and certain personal information may be subject to Shopify's Privacy Policy, which can be viewed here. By using the Services, you acknowledge that you have read these privacy policies.

Because the Services are hosted by Shopify, Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in other countries than where you reside, in order to provide services to you. Review our privacy policy [LINK] for more details on how we, Shopify, and our partners use your personal information.

11. Feedback

If you submit, upload, post, email, or otherwise transmit any ideas, suggestions, feedback, reviews, proposals, plans, or other content (collectively, "Feedback"), you grant us a perpetual, worldwide, sublicensable, royalty-free license to use, reproduce, modify, publish, distribute and display such Feedback in any medium for any purpose, including for commercial use. We may, for example, use our rights under this license to operate, provide, evaluate, enhance, improve and promote the Services and to perform our obligations and exercise our rights under the Terms of Service.

You also represent and warrant that: (i) you own or have all necessary rights to all Feedback; (ii) you have disclosed any compensation or incentives received in connection with your submission of Feedback; and (iii) your Feedback will comply with these Terms. We are and shall be under no obligation (1) to maintain your Feedback in confidence; (2) to pay compensation for your Feedback; or (3) to respond to your Feedback.

We may, but have no obligation to, monitor, edit or remove Feedback that we determine in our sole discretion to be unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party's intellectual property or these Terms of Service.

You agree that your Feedback will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your Feedback will not contain libelous or otherwise unlawful, abusive or obscene Feedback, or contain any computer virus or other malware that could in any way affect the operation of the Services or any related website. You may not use a false email address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any Feedback. You are solely responsible for any Feedback you make and its accuracy. We take no responsibility and assume no liability for any Feedback posted by you or any third-party.

12. Intellectual Property

The Website and its content, including the Image Fashionway name, logo, trademarks, product images, designs, text, graphics, layouts, catalogues, software, and other materials, are owned by or licensed to Image Fashionway and are protected by applicable intellectual-property laws.

You may use the Website only for personal, non-commercial shopping purposes. You may not copy, reproduce, modify, publish, distribute, display, sell, reverse engineer, or otherwise use any Website content without our prior written permission.

13. Third-Party Services and Links

The Website may contain links to third-party websites, payment gateways, social media platforms, courier services, or other external services.

We do not control and are not responsible for the availability, content, security, privacy practices, products, services, or policies of third parties. Your use of third-party services is subject to their own terms and policies.

13.1 Shopify Platform

The Website is hosted and operated using the Shopify e-commerce platform. Shopify may process certain information necessary to provide hosting, checkout, payment processing, security, and other platform-related services. Your use of the Website is also subject to Shopify's applicable terms, policies, and privacy practices where relevant.

13.2 Payment Gateway Providers

Payments made through the Website are securely processed by trusted third-party payment service providers, such as Razorpay or other payment gateways made available during checkout. We do not store your complete card details, CVV, UPI PIN, or other sensitive payment credentials. Your use of such payment services is subject to the applicable terms and privacy policies of the respective payment provider.

13.3 Shipping and Logistics Partners

We may engage third-party courier and logistics partners to process, ship, deliver, return, or exchange your orders. These service providers may receive the information reasonably necessary to fulfil your order, including your name, delivery address, phone number, and order details. Delivery services are subject to the terms, policies, and operational practices of the respective logistics provider.

13.4 Analytics and Marketing Services

We may use third-party analytics, advertising, and marketing tools, including services such as Google Analytics, Meta Pixel, or similar technologies, to understand Website usage, improve user experience, measure marketing performance, and enhance our products and services. These services may collect information in accordance with their respective privacy policies and applicable law.

14. Termination

We may terminate this agreement or your access to the Services (or any part thereof) in our sole discretion at any time without notice, and you will remain liable for all amounts due up to and including the date of termination.

The following sections will continue to apply following any termination: Intellectual Property, Feedback, Termination, Disclaimer of Warranties, Limitation of Liability, Indemnification, Severability, Waiver; Entire Agreement, Assignment, Governing Law, Privacy Policy, and any other provisions that by their nature should survive termination.


15. Disclaimer Of Warranties

The information presented on or through the Services is made available solely for general information purposes. We do not warrant the accuracy, completeness, or usefulness of this information. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and responsibility arising from any reliance placed on such materials by you or any other visitor to the Services, or by anyone who may be informed of any of its contents.

Except where expressly stated otherwise, the Website, Services, and products are provided on an "as is" and "as available" basis to the extent permitted by applicable law. We do not guarantee that the Website or Services will always be uninterrupted, secure, error-free, or available at all times. To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement. Nothing in this section limits any rights that cannot be excluded under applicable law.

16. Limitation Of Liability

To the fullest extent permitted by applicable law, Image Fashionway, its owners, employees, affiliates, partners, agents, contractors, licensors, service providers, and platform providers, including Shopify where applicable, shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages arising from or relating to your use of the Website, Services, or products.

Our total liability for any claim relating to a product or order shall not exceed the amount paid by you for the relevant product or order, except where liability cannot be limited under applicable law.

17. Indeminification

You agree to indemnify, defend and hold harmless Image Fashionway, Shopify, and our affiliates, partners, officers, directors, employees, agents, contractors, licensors, and service providers from any losses, damages, liabilities or claims, including reasonable attorneys' fees, payable to any third party due to or arising out of (1) your breach of these Terms of Service or the documents they incorporate by reference, (2) your violation of any law or the rights of a third party, or (3) your access to and use of the Services.

We will notify you of any indemnifiable claim, provided that a failure to promptly notify will not relieve you of your obligations unless you are materially prejudiced. We may control the defense and settlement of such claims at your expense, including choice of counsel, but will not settle any claim requiring non-monetary obligations from you without your consent (not to be unreasonably withheld). You will cooperate in the defense of indemnified claims, including by providing relevant documents.

18. Severability

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

19. Waiver; Entire Agreement

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to the Service constitutes the entire agreement and understanding between you and us and governs your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

20. Assignment

You may not delegate, transfer or assign this Agreement or any of your rights or obligations under these Terms without our prior written consent, and any such attempt will be null and void. We may transfer, assign, or delegate these Terms and our rights and obligations without consent or notice to you.

21. Governing Law

These Terms of Service shall be governed by and construed in accordance with the laws of India. Subject to applicable consumer protection laws, the courts having jurisdiction over the registered place of business of Image Fashionway shall have exclusive jurisdiction over any disputes arising out of or relating to these Terms or the Services. Before initiating formal legal proceedings, the parties are encouraged to make reasonable efforts to resolve disputes amicably.

22. Electronic Records

These Terms and all communications provided electronically satisfy any legal requirement that such communications be in writing, to the extent permitted by applicable law.

23. Changes to These Terms

We may update these Terms from time to time to reflect changes in our business, products, Website features, legal requirements, or operational practices.

When we update these Terms, we will revise the “Last Updated” date at the top of this page. For material changes, we may provide additional notice through the Website, email, SMS, WhatsApp, or another appropriate communication channel.

Your continued use of the Website after updated Terms become effective constitutes acceptance of the updated Terms, to the extent permitted by applicable law.

24. Contact Us

If you have questions, concerns, or complaints regarding these Terms, please contact us:

Business Name: Image Fashionway
Website: [Website URL]
Email: [Support Email Address]
Phone: [Support Phone Number]
Address: [Business / Registered Address]

Related Policies:

  • Privacy Policy: [Privacy Policy URL]

  • Return, Exchange & Refund Policy: [Return and Refund Policy URL]

  • Shipping Policy: [Shipping Policy URL]