Privacy policy

Last Updated: [DD Month YYYY]


Image Fashionway operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Image Fashionway is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.


1. Introduction

This Privacy Policy applies to users who visit, browse, register on, purchase from, or otherwise interact with [Image Fashionway] through:

  • Website: [Website URL]

  • Customer support channels

  • Social media pages and business communication channels

  • Any other services operated by us

This Privacy Policy does not apply to third-party websites, applications, payment gateways, shipping providers, or services that may be linked to or integrated with our Services. Their privacy practices are governed by their own policies.

2. Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

2.1 Information You Provide Directly

When you create an account, place an order, contact us, submit a form, or use our Services, we may collect:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping or delivery address

  • Username and account details

  • Password information in encrypted or hashed form

  • Order details and purchase history

  • Product preferences, wishlist items, cart details, and saved addresses

  • Messages, enquiries, feedback, reviews, and customer-support communications

  • Information submitted through contact forms, return/refund requests, or exchange requests

  • Any other information you voluntarily provide to us

2.2 Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

  • From our partners or other third parties.

2.3 Payment and Transaction Information

When you make a payment, we may collect or receive limited transaction-related information, such as:

  • Order amount

  • Payment status

  • Transaction ID

  • Payment method

  • Invoice and billing details

  • Refund status

We do not store your complete card number, CVV, UPI PIN, net-banking credentials, or other sensitive payment authentication information. Payments are processed through secure third-party payment gateways.

2.4 Information Collected Automatically

When you access or use our Services, we may automatically collect certain technical and usage information, including:

  • IP address

  • Device type and device identifiers

  • Browser type and browser version

  • Operating system

  • Internet service provider

  • Pages viewed and actions performed on our Services

  • Date, time, and duration of visits

  • Referring website or source

  • Search terms used within our Services

  • Cookie and session information

  • Error logs, diagnostic information, and security-related information

2.5 Location Information

We may collect approximate location information derived from your IP address to improve delivery availability, regional content, fraud prevention, and service functionality. We will request permission before collecting precise device location where applicable.

2.5 Information From Third Parties

We may receive information from third parties, including:

  • Payment gateway providers

  • Shipping and logistics partners

  • Authentication providers

  • Analytics providers

  • Advertising and marketing platforms

  • Customer-support platforms

  • Social media platforms, where you choose to interact with us through those platforms

The information we receive depends on the third-party service and your privacy settings with that service.

3. How We Use Your Information

We may use your information for the following purposes:

  • To create, manage, and secure your account

  • To process, confirm, and fulfil orders

  • To arrange delivery, shipping, returns, exchanges, cancellations, and refunds

  • To send order confirmations, invoices, delivery updates, and service-related notifications

  • To provide customer support and respond to enquiries

  • To personalize your experience, including product recommendations and saved preferences

  • To improve our products, website, application, services, and customer experience

  • To analyse usage trends and website performance

  • To prevent fraud, unauthorized activity, security incidents, and misuse of our Services

  • To comply with legal, tax, accounting, and regulatory obligations

  • To enforce our Terms and Conditions and other policies

  • To send promotional emails, SMS, WhatsApp messages, push notifications, or other marketing communications where permitted and subject to your preferences

  • To conduct surveys, feedback requests, contests, campaigns, and loyalty or reward programs, where applicable

4. Cookies and Similar Technologies

We use cookies, pixels, web beacons, local storage, and similar technologies to operate and improve our Services.

Where we use non-essential cookies, including analytics, advertising, or remarketing cookies, we will request your consent through our cookie banner before placing those cookies. You may accept, reject, or manage your cookie preferences through the cookie banner or the cookie settings option available on our Website.

Essential cookies required for core Website functions, such as account login, cart functionality, security, and checkout, may remain active because they are necessary for the Website to operate.

Cookies may be used for:

  • Keeping you signed in

  • Remembering your cart, preferences, and settings

  • Improving website performance and functionality

  • Understanding how users interact with our Services

  • Measuring marketing campaign performance

  • Preventing fraud and improving security

  • Displaying relevant advertisements, where applicable

You may control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Services, including account login, cart functionality, and checkout.

Where required by applicable law, we will request your consent before placing non-essential cookies, including analytics or advertising cookies.

5. Payments and Third-Party Services

We may use third-party service providers to support our Services, including payment gateways, hosting providers, analytics tools, shipping partners, email providers, SMS or WhatsApp providers, customer-support tools, and cloud-storage providers.

These third parties may process personal information only as necessary to provide their services to us, comply with legal obligations, protect their systems, or as otherwise described in their own privacy policies.

Our third-party providers may include:

  • Payment gateway: RazorPay

  • Hosting/platform provider: Shopify

  • Analytics provider: Google Analytics

  • Shipping/logistics partners: ShipRocket

  • SMS/WhatsApp provider: [SMS / WhatsApp Provider]

  • Customer support/chat provider: [Support Tool Name]

  • Cloud storage/database provider: [Cloud Provider]

We encourage you to review the privacy policies of these third-party providers before using their services

6. When We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

We may share your information in the following situations:

6.1 Service Providers

We may share information with trusted service providers who help us operate our business, including payment processors, delivery partners, hosting providers, analytics providers, customer-support providers, email providers, and marketing service providers.

6.2 Delivery and Logistics Partners

We may share your name, phone number, delivery address, and order information with shipping and logistics partners to deliver your order and manage returns, exchanges, or failed deliveries.

6.3 Legal and Safety Requirements

We may disclose information when required by law, court order, government authority, legal process, or where disclosure is reasonably necessary to:

  • Comply with legal obligations

  • Protect our rights, property, users, or the public

  • Investigate fraud, security incidents, or policy violations

  • Enforce our agreements and policies

6.4 Business Transfers

If we are involved in a merger, acquisition, restructuring, sale of assets, financing, or similar business transaction, your information may be transferred as part of that transaction, subject to applicable law.

6.5 With Your Consent

We may share your information for other purposes when you provide your consent or direct us to do so.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect your personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Our security measures may include:

  • HTTPS/SSL encryption for data transmitted through our Services

  • Secure payment gateway integration

  • Password hashing and secure authentication practices

  • Restricted access to customer information

  • Role-based access controls for authorized staff

  • Regular backups and system monitoring

  • Security updates and vulnerability management practices

However, no method of internet transmission or electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

You are responsible for keeping your account credentials confidential and for notifying us immediately if you suspect unauthorized access to your account.

8. Data Retention

We retain personal information only for as long as necessary to:

  • Provide and maintain our Services

  • Process orders, returns, exchanges, and refunds

  • Maintain business and transaction records

  • Meet tax, accounting, legal, and regulatory obligations

  • Resolve disputes

  • Enforce our agreements and policies

  • Prevent fraud and maintain security

The retention period may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer required, we will delete, anonymize, or securely store it in accordance with applicable law and our internal retention practices.

9. Your Rights and Choices

Subject to applicable law, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Request closure of your account

  • Withdraw consent where processing is based on consent

  • Opt out of marketing emails, SMS, WhatsApp messages, or promotional communications

  • Update your account details and communication preferences

  • Request information about how we use or share your personal information

  • Manage cookie preferences through browser settings or our cookie banner, where available

To exercise your rights, contact us using the details provided in the “Contact Us” section below.

We may need to verify your identity before processing certain requests. We will respond within a reasonable time and in accordance with applicable law.

Marketing Opt-Out

You can opt out of promotional emails by clicking the “unsubscribe” link in the email. You may opt out of SMS, WhatsApp, or other marketing messages by following the opt-out instructions in those messages or by contacting us.

Even if you opt out of marketing communications, we may still send you important transactional or service-related communications, such as order confirmations, delivery updates, payment notifications, and account-security alerts.

10. Children’s Privacy

Our Services are not intended for children under the age of [18 / 16 / 13].

We do not knowingly collect personal information from children under the applicable minimum age. If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete that information.

If you believe that a child has provided us with personal information, please contact us at [Privacy Email Address].

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page. For material changes, we may provide additional notice through our website, application, email, or other appropriate communication channels.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us and Grievance Redressal

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or our handling of personal information, please contact us:

Legal Business Name: [Legal Entity / Proprietor Name]
Brand Name: Image Fashionway
Website: [Website URL]
Customer Support Email: [Support Email Address]
Privacy and Grievance Email: [Privacy / Grievance Email Address]
Phone / WhatsApp: [Support Phone Number]
Registered Business Address: [Full Business / Registered Address]

We will acknowledge and address privacy-related requests and complaints within a reasonable period, subject to identity verification and applicable law.